As the COVID-19 pandemic began to negatively impact the global tourism industry, Puerto Vallarta Tourism retained PHG Consulting to manage the iconic destination's image in its key markets of the United States and Canada through the crisis period and into recovery.
Create and execute a three-phase crisis management program including crisis communications, media outreach, constituent training, social media community management, and digital marketing
- Create crisis communications framework
- Develop media and trade messaging
- Engage in always-on, 24/7 media monitoring
- Launch COVID-19 online resource pages for consumers and trade
- Initiate social media program highlighting user-generated content
- Introduce responsive chatbot for Facebook Messenger