Press Release Distribution

Overview

In addition to offering full-scale, customized publice relations programs, PHG Consulting can support specific editorial objectives through a variety of dedicated services. Whether a hotel wants to generate media awareness surrounding a special announcement, boost visibility of an in-market PR communication at a national or internation level, or target travelrs in a key feeder market, PHG Consulting has the creativity and flexibility to build custom programs that meet a hotel's needs and goals. 

Action

PHG Consulting has engaged in the following dedicated projects that included the development of bespoke press release and corresponding distribution to a carefully crafted list of relevant media contacts: 

  • In April 2018, Le Richemond, an international acclaimed hotel in Geneva, Switzerland, engaged PHG Consulting to garner exposure around the property's Five-Star Award from Forbes Travel Guide along with its new independent status and subsequent membership within the Preferred Hotels & Resorts Legend Collection. To make the release more impactuful and to create a trackable call-to-action, PHG Consulting worked closely with the hotel team to develop, implement, and showcase an exclusive 'Swiss Summer Getaway' package within the release, which served as a newsworthy hook. By incorporating a selection of the hotel's stand-out offerings in the package, PHG Consulting was able to deliver a custom release announcement that showcased the hotel's latest news and most compelling features.  
  • In September 2018, The Prince Park Tower Tokyo, the flagship property of Prince Hotels & Resorts, tasked PHG Consulting with generating media awareness around the property's recent renovation and subsequent move to the Preferred Hotels & Resorts L.V.X. Collection through a tailored press release announcement. Through consultative, in-depth discussion of the guest-facing renovations, PHG Consulting crafted a dedicated press release announcement comprising pretinent details and messaging that would appeal to discerning business and leisure travelers in the United States. 

Results

Taking a comprehensive approach to media relations, PHG Consulting's hospitality solutions team can work with hotels to amplify awareness in key markets, improve engagement, and inspire loyalty among targeted consumer and industry audiences. By leveraging the brand's established relationships with top-tier travel, lifestyle and trade journalists, these targeted press release distributions and corresponding media conversations resulted in press coverage in the online verticals of prestigious outlest such as Hotel Management, Hospitality Net, Hotel News Now, and Luxury Travel Advisor among others. 

Press Coverage Highlights